The Art of Innovation: 1. Innovation at the Top

In this and many of the upcoming blog posts, I will attempt to create a sort of "Cliff Notes" sprinkled with personal review and commentary of a series of UX related books.

The first in the series is Art of Innovation by Tom Kelley.

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Innovation has become a priority in Product Development only in the last couple of decades.

A method to the IDEO madness:

1. Understand the market, client, technology and perceived constraints.
2. Observe real people.
3. Visualize new concepts and the people who will use them.
4. Evaluate and refine prototypes.
5. Implement.

IDEO showed how this off in a live airing of ABC's Nightline in which they innovated, designed and built a new shopping cart within 5 days. These videos are now publicly available: