The founders of what would one day be IDEO set up their first office in a couple rooms above a dress shop in Palo Alto.
They enjoyed creating a playful office with unique decorations and pervasive pranks.
With no business plan, David Kelley met Steve Jobs through the company's neighbor. The meeting led to a collaboration on the Lisa computer and the mouse. David Kelley loved the infectious culture and at Apple where employees of all levels of experienced appears to collaborate seamlessly.
Pranks and wild play led to taking chances and problem solving, stumbling left to forward momentum.
The company became David Kelley Design and then IDEO (from "ideology") in 1991.
Chapter Takeaway: Play leads to innovation.
Showing posts with label innovation. Show all posts
Showing posts with label innovation. Show all posts
Saturday, March 7, 2009
The Art of Innovation:
1. Innovation at the Top
In this and many of the upcoming blog posts, I will attempt to create a sort of "Cliff Notes" sprinkled with personal review and commentary of a series of UX related books.
The first in the series is Art of Innovation by Tom Kelley.
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Innovation has become a priority in Product Development only in the last couple of decades.
A method to the IDEO madness:
The first in the series is Art of Innovation by Tom Kelley.
******************************************************************
Innovation has become a priority in Product Development only in the last couple of decades.
A method to the IDEO madness:
- Understand the market, client, technology and perceived constraints.
- Observe real people.
- Visualize new concepts and the people who will use them.
- Evaluate and refine prototypes.
- Implement.
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