Art of Innovation 13. In Search of the "Wet Nap" Interface

Chapter Takeaways

• Simplicity rules.
  
• Anticipate version 2.0, the first version is just to get it out there.
  

Fighting Feature Creep
The Wet Nap interface refers to products that can be used as simply as a moist towelette - tear open and use.

Give Simple Directions
Provide fewer options and people will be more likely to choose the right one.

Simple as a Frisbee
You're got to get to market and gain market share, then work on Version 2.0 to make it better.

Hands On
Envision yourself with the product. Use a prototype of just a block. What would it be like using it in a particular context?

Letting Go
Sometimes a new product will challenge your partners as well as your customers.

How to Create Great Products and Services

1. Make a great entrance: users should feel welcome.
   
2. Make metaphors: focus on the customers' true needs rather than engineering requirements.
3. Think briefcase: make your customers want to bring your product with them.
4. Color inspires: colors works best when it's early in design. Let it be part of your product persona.
5. Backstage pass: waiting is easier when your customer knows what's behind the scenes.
6. One click is better than two: make your product work faster and easier. User default modes.
7. Goof-proof: allow error recovery.
8. First, do no harm: avoid causing discomfort.
9. Checklist: make a checklist of the essentials and make sure to cover them.
10. Great extras: people respond to the right small touches.