Tuesday, March 24, 2009

Art of Innovation
10. Creating Experiences for Fun and Profit

Chapter Takeaways
  • Think of an entire experience, not just a single product.
  • User retailers, who have been doing this for ages, as an example.
Going Off-Broadway
Think about experiences, not just products.

Make Experiences Entertaining
Learn from retailers who have been focusing on entertaining experiences already.

Learning from Vegas
Stay away from trapping your customers, like cattle.

Make the Human Connection
Turn even the most mundane into an event.

Tell a Story
Create an experience out of telling a story - how did you get here? where are your products from?

Fix It
Look for broken experiences and fix them.

Save a Life, Take a Journey
"Make simple things simple and complex things possible."

Little Experiences Count

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