- There are many hurdles to innovation, including cultural and nostalgic. However, when realizing them early and addressing them directly, they can often be overcome.
Products and features that are well-liked in the US, may be scorned abroad for cultural reasons.
Stubbornly Unmetric
The US refuses to adopt the metric system due to a simple lack of innovation.
Sidesteps
When the public is slow to accept a new technology, you need to reexamine your assumptions.Deal Killers
Recognize what may kill your product and address it early - if something is safe, make it look safe; if your user-base it's handy, ensure simple installation.
Patent Pending
When you're competing against an existing, established product, sometimes the best thing to do is start from scratch.
Opening the Floodgates
A list of barriers and their corresponding bridges.
- Hierarchy-Based --> Merit-Based
- Bureaucracy --> Autonomy
- Anonymous --> Familiar
- Clean --> Messy
- Experts --> Tinkerers
All sorts of skills are much more within your reach than you think.
*I need to take this one to heart.*
Handshakes
Provide affordances to "shake hands" with your users, make themselves approachables and guide them on what to do.
Look for ways that people are using a products natural affordances for new and novel uses.
Rituals Reward
Old habits provide strong nostalgia.
People don't want to break old traditions.
This can be a tough barrier to new ideas.
Good rituals don't die, they just get reinvented.
Provide incentives for people to switch.
Evangelism Works
Some new products need a lot of marketing muscle to succeed.
Running with Al Gore
Effort and clever persistence can be key to landing new projects.
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