Art of Innovation 8. Expect the Unexpected

Chapter Takeaways:

• Take advantage of unexpected situations whenever possible.
• Invite a variety of viewpoints.

Balancing Unpredictability
Many past innovations have come out of accidents.

Unexpected Ups and Downs
Even the best companies make mistakes and wrong predictions (e.g. the glorious flameout of Momenta).

Good Timing Doesn't Hurt
Great innovation can be a result of accidental good timing. *Sometimes it's about being at the right place at the right time.*

Nimble Response
If you see your customers using your product in unexpected ways, don't resists, support them.

Looking Cross-Eyed
Look for how products made for one use, can be used for another.

Seven Planting Tips

1. Subscribe and Surf: "idea wading".
2. Play director: become expert at watching people perform even the smallest tasks.
3. Hold an Open House: learn from others.
4. Inspire Advocates: include different viewpoints.
5. Hire Outsiders: fresh blood invigorates a company and introduces new ideas.
6. Change Hats: put yourself in your users shoes.
7. Cross-Train: user experiences from other places (*sounds similar to #5*)